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Happy Admin Assistant’s Day!

Well the day is finally here and we’re having a parrrrr-taaaay!

Join me on Twitter and Facebook for some fun all day long. We’ll have tips, tricks, new products (yes! new products!), funny stories and all sorts of mayhem.

Make sure to jump in on the fun by using the hashtag #mwmb. And keep your eyes peeled, we’ll be tweeting some coupon codes for discounts on the new products!

Happy Administrative Assistant’s Day everyone!

 


From the Horse’s Mouth

When I was first starting out as a VA, I listened to WAY too many people. I listened to them saying things about making sure to put a little chart on my website showing just how much money people can save by hiring a virtual assistant instead of an in-house assistant.

“You have to educate people on what a VA is and how we can save them money.” (Dude, my bet is on the smart people finding me – they already know the value of virtual, that’s why they’re looking for me!)

“If you price yourself too low, you’re going to make the rest of us look bad.” (Trust me, that’s not what’s making you look bad.)

“I make all my clients fill out a questionnaire of about 20 questions so I know exactly what they are looking for in an assistant.” (First of all, you MAKE your clients? I wouldn’t make my clients do anything. Secondly, it’s my belief in my own business (and my practice), that I’m here to support them in making their lives easier and less full of, oh I don’t know, filling out forms?)

Which brings me to my point.

Because believe it or not, I do have one…

Don’t make your prospective clients fill out a form.

Sure, you can have it on your website and they can fill it out if they choose. That’s fine. That’s dandy. That’s probably smart – to give them an option… but for goodness sake, don’t make them. They don’t have time! That’s why they need YOU.

Case in point:

I joined twitter in May 2008. In August of 2008 I signed up for Tweetbeep, which was a service that would alert you when your chosen keywords were tweeted. (Not sure what really happened to it. It worked fine for a little while but then was rather sporadic and now is nonexistent it seems.) Anyway, I got an alert that someone was looking for a Virtual Assistant. I sent her a light and friendly tweet letting her know I was a VA if she wanted to chat at all. She sent me a DM with her phone number, asking if I would mind calling her for a quick conversation.

So I did. And she hired me (Yay! She was my first client from Twitter!). You know why she hired me?

“Oh my God, thank you. Every other VA that reached out wanted me to fill out some long questionnaire and I just don’t have time for that”.

 

~ The End ~

You can call it Secretary’s Day, Admin Assistant’s Day, Clerical Worker’s Day, or Administrative Professional’s Day. Whatever you choose, it’s happening on April 25, and we’re throwing a party!

Join us on Twitter and Facebook for some tips on becoming a VA, tips on using a VA, tricks of the business, shortcuts to making your life easier as you work from home, 2 new products being launched, and discounts and giveaways throughout the day – but ONLY to those who join us online for the party, and ONLY on April 25!

Full details of the Admin Assistant’s Day party here.

See ya on the 25th!

Tweet it!

 

 


Going from pain to PASSION!

Standing out in a crowdIn 2007 I was working in a corporate sales job.

(Really, I could end this post right there and many of you would get it.)

I remember going to my dear friends’ place for dinner one evening. They asked me, “So? What’s new? How are you?” and it all came flying out. That I have never felt physically worse in my life. That when I look in the mirror I see someone who is about 25 years older than I actually am. That my bones ached (I was 37! My bones shouldn’t have been aching!). That I felt so haggard and ripped apart all the time. That I felt so physically wrong, so SO physically wrong, that I kept going to my doctor and telling her SOMETHING IS WRONG WITH ME. LOOK AGAIN!

I also remember back in the workplace, hiding in my co-worker’s office and having long chats with her about how we could get out of management. She wanted out as badly as I did. (She has since left to stay at home with her children. YAY!) We were even talking about putting together a business plan and presenting it to the “corner office” – showing them how we could job share. Anything to get out of our current jobs and ease some of the stress.

We even joked that the next time a job posting came around for an admin role, or a position at reception, we should apply.

And then we stopped laughing, looked at each other and went “Hey,wait a minute! Why don’t we?!”.

You could feel that energy leap off of us and hit the fabric of the earth. Seriously. It was awesome.

And so we had a great discussion about doing just that.

The What Ifs.

The Hows.

The Whys.

Would corporate go for it, or would they be too embarrassed to allow it – after all, it would be a bit of a slap in the face (that was not our intent).

What would our spouses think – taking a massive pay cut?

And then the biggie: would we be doing ourselves a dis-service? We climbed that freakin’ corporate ladder! Now we want to climb back down? Would we be okay with not strategizing with the big players? Having less autonomy?

HECK YEAH!

But…neither one of us did anything. We went back to our cushy offices and carried on in our stress. Sticking with the perks of the job and not listening to our Self.

Fast forward to one exhausted morning in the doctor’s office. I did it. I actually did it. I created a whole business model around working in a supporting role. Around being an admin assistant (and around NOT BEING STRESSED!) I created my own reality. I designed my life around having the kind of life I wanted. I built a business to support others in easing THEIR stress.

Shall we say it again?

HECK YEAH!

I’ve been rewarded with having what I think are the best clients in the world. I’ve been rewarded with being there for my son as he grows up. I’ve been rewarded with an enriched life because I decided to start this business that I did.

And I’ve been rewarded, so rewarded, in that I can work in sweatpants (I haven’t ironed A THING since November 30, 2007.).

HECK YEAH!

You can call it Secretary’s Day, Admin Assistant’s Day, Clerical Worker’s Day, or Administrative Professional’s Day. Whatever you choose, it’s happening on April 25, and we’re throwing a party!

Join us on Twitter and Facebook for some tips on becoming a VA, tips on using a VA, tricks of the business, shortcuts to making your life easier as you work from home, 2 new products being launched, and discounts and giveaways throughout the day – but ONLY to those who join us online for the party, and ONLY on April 25!

Full details of the Admin Assistant’s Day party here.

See ya on the 25th!

Tweetable.

 

 


I’m a Secretary.

There.

I said it outloud.

When my son was 3 weeks old we had to go see a specialist (there was nothing wrong – all good). As she was checking him out she was making small talk with me, asking what I did, etc. I told her, “I’m a Secretary”. I was so tired, I couldn’t be bothered to tell her that I run an Administrative Services firm and that I have clients all over the world. I mean my son was three weeks old. I was so tired I could hardly say my name. But I digress.

“I’m a Secretary.”

She actually stopped what she was doing and looked up at me, “A Secretary? That’s rather old fashioned and degrading, isn’t it?”.

(Yeah, she said that.)

 

I had a little chuckle to myself and couldn’t be bothered responding (three-week old infant. New mom. Exhausted. Tip for you new moms out there? Have someone drive you everywhere the first month with baby. You’ll be so exhausted it may border on dangerous driving, lol!).

Fast forward 3 years. Thriving business. Successful multi-va model. Client list growing on an almost-weekly basis. Contractors around the world.

Nothing old fashioned or degrading about that!

You can call it Secretary’s Day, Admin Assistant’s Day, Clerical Worker’s Day, or Administrative Professional’s Day. Whatever you choose, it’s happening on April 25, and we’re throwing a party!

Join us on Twitter and Facebook for some tips on becoming a VA, tips on using a VA, tricks of the business, shortcuts to making your life easier as you work from home, 2 new products being launched, and discounts and giveaways throughout the day – but ONLY to those who join us online for the party, and ONLY on April 25!

Full details of the Admin Assistant’s Day party here.

See ya on the 25th!

Tweetable.

 


I’m throwing a party!

We're throwing a party!April 25 is Admin Assistant’s Day.

And I’m throwing a party!

Join me on Twitter (@SecretaryStephi) from 9am – 5pm PST on April 25 for some fun! Every hour on the hour, I’ll be posting quick tips on working with a Virtual Assistant, or ideas for becoming a VA! I’ll be sharing stories and tidbits all day! Join in the fun with your own tips and tricks by using the hashtag #mwmb (Moms Who  Mean Business).

I’ll also be posting to my Facebook page (“Like” us to join in on the celebration!) during the day as well – and all comments, questions, queries and advice is welcome!

Also? There will discounts on products (2 more are coming before the 25th!) ONLY via social media, and ONLY to participants. If you’re starting down the path of becoming a Virtual Assistant – you don’t want to miss out on this opportunity to grab some business-building products at a deep discount!

Beginning tomorrow, I’ll also be posting a story or article about Administrative Assistants Day here on the blog to get the party started. Tell your friends, join the fun on Facebook and tweet some tales on Twitter – but remember to use hashtag #mwmb.

Yay for parties!

See you then!

Tweetable.

 

 


>Quick Tip Tuesdays: Photos & Video

 This is the fourth in the Quick Tip Tuesday series about press releases. Our first was about Google Insights for Search, second was keywords, and last week’s post was about a Call to Action.

As always, if you have any tips or tricks or would like to add to the conversation, feel free to leave a comment!

***

Use pictures or video. Using these mediums does two things right off the bat:

  1. Helps to tell your story in different ways
  2. Builds trust with your readers

If you choose to use pictures, remember to use captions. Studies show that people are first drawn to a picture and then directly under it.

And hey, if you do it right and use some imagination (and smart marketing strategy), the picture can even be the call to action!

See you next week for some more quick tips for using press releases in your publicity strategy!


>Quick Tip Tuesdays: Call to Action

This is the third in a series of Quick Tip Tuesdays about writing press releases. See our first tip about Google Insights and our second about keyword usage. And of course, feel free to add your two cents worth in the comments!

***

To get right to the point, there’s got to be a Call to Action. You’ve got to invite people to do something, to participate somehow. For example, “Vote Now!”, “Sign up for our Newsletter!”, “Click here for the Survey!”, etc etc. That’s the Call to Action. And that’s what you’ve got to include. A quick aside? It might seem obvious, but don’t forget to make it a clickable link!

Bonus: there’s also got to be a Call to Action on your website – on every page (ie: opt-in box).

Have you had success with your particular call to action through issuing press releases? We’d love to hear from you – leave a comment below!


Syndication – Feeding to Social Networks

Last week I wrote a post about Syndication in regards to feeds and article marketing. Since that is really only the tip of the iceburg, I thought I’d fire off another post with a bit more information.

If you want to syndicate yourself and your information across numerous platforms with ease, another great way is to use your social networks. There are many plugins for WordPress these days that publish your blog to your Twitter account, also your Facebook profile (or business page). In my case, I use Wp to Twitter to auto-publish to my twitter feed. To feed your blog to Facebook is a bit different as you’ll need to do it through your actual page, but the instructions are pretty straight forward. Some people don’t like to do this as they like to personalize it a bit more, or segment their information (ie: with the new Facebook page ability to send messages to a segment of your fans), so you might want to think about the big picture before automating.

Think of it this way, maybe you have a few hundred subscribers to your blog. Or a few thousand. Or maybe none. You’re publishing posts and hoping that people are reading them. Then you autopublish to Twitter, where you have a few hundred followers. Or a few thousand. You’re automatically reaching that many people by feeding to your twitter stream. Same goes for Facebook. Same for Linked In. You just went from none to perhaps thousands. By not doing anything except clicking Publish.

Not bad, hey?

It’s all about working smarter, not harder!

Want some more tips & tricks to help elevate your business? Sign up for my weekly Moms Who Mean Business email – killer tips delivered straight to your inbox!


>Quick Tip Tuesdays: Keywords

This is the second in a series of Quick Tip Tuesdays about Press Releases. Our first tip was about Google Insights for Search(amazing tool!).
***

It may seem simple enough, but so many of us can forget to research, let alone USE, keywords. So just do it!

Find out the EXACT words potential clients are searching for and use them. And don’t forget to create a link (we wrote a few pointers in our post 7 Fast, Furious and Free SEO tips) out of the words/phrases and make sure it points right back to the corresponding page of your website.

Have any Keyword pointers? Feel free to share in the comments or send us a tweet!


>Go Syndicate Yourself! RSS & Article Marketing

Not getting the attention you deserve? Need to get a new product in front of a crowd? Have something to say but don’t know how to tell the world?

Want to increase your website traffic and back links?

Three little letters, with a huge impact: RSS. Really Simple Syndication. RSS Feeds take the content of your website and transmit it all over the Internet. FOR FREE. This data goes directly to various social bookmarking sites in the form of keywords (or tags). (Thanks to Steve Renner for the clearest definition I’ve found to date.) People subscribe to your feed by clicking an icon on your site and they are notified each time you have something new to say. Personally I love Google Reader and have all my subscriptions going there. It’s easy to set up and super-easy to manage; it has a straight-forward interface which is fantastic if you struggle with time-management: it takes you no time to learn this particular application. Ok, there’s my Google love for the day….

The 2nd quick and easy way to syndicate yourself is article marketing (submitting articles to online distribution sites). The longest part of this aspect is actually writing the article! I’m using Ezine Articles (according to their site, the have hundreds of thousands of visitors a day, and millions of unique visitors every month), and am looking into Submityourarticle.com as well.

Here’s a glimpse of the power of article marketing: the first time I submitted an article saw a pretty significant spike in website traffic overnight and received (more than expected) blog comments, emails, requests to network, met two potential clients – and closed a deal with one of them. This was all in less than a week. All from one article. And all viable leads. Can you imagine if you do this on a regular basis, and to more sites?

Sounds simple? It is! It’s easy. It’s smart. It’s global access, literally at your fingertips.

Give us a call today for your free consultation – let’s get you syndicated!