This is the perfect example focusing where you shine, and leaving the back-end details to someone else: outsource your newsletter!
Problem: You have a list of prospective clients/customers that you’ve been neglecting. You have a big bold bright opt-in on your site that you don’t really know what to do with. You know that these are customers that have lined up and signed up to hear from you, but you’re note quite sure of just how to reach out to them. You are much more creative that technical. You write awesome copy but go into paralysis when you have to actually do something with it.
Solution: Delegate your newsletter prep & execution. Easy as that. I work with numerous clients in pulling together their ezines & newsletters. It doesn’t have to be a difficult process at all. It can be as simple as you preparing the copy, sending it off to me, and I pull it all together in a pretty package and get it out to your list. I work with clients that send out weekly updates or bi-weekly news. I’ve set up auto responders to automate and systematize communications. I’ve worked with customers in building communication plans, editorial calendars, full-on marketing plans and critical paths – to make sure we’re all on the same page and staying on top of things and your message is getting out in a consistent way. It can be small or it can be big, it doesn’t matter. What matters is just doing it.
And that’s what we do. We look after the pesky details so you can focus on building your business.
To see other blog posts about projects and tasks you can delegate and outsource, check out the full list here.